top of page
The Yards 2022.png

Grow Your business

Elevate your brand. Scale your impact.

Professional creative direction and growth systems for independent brands, inside The Yards and beyond.

We see the same thing again and again.
 

Good businesses.

Strong products.

Clear ideas.
 

But when it comes to how they show up -especially on social media

it doesn't always translate.
 

Posts feel different each time.

Colours shift.
Tone changes.

Nothing is wrong, but it’s not building recognition.
 

That’s the gap this solves.

Step 1 -- Start here (Included for Tenants)

Social Media Fast-Track Guide

 

Every tenant gets this.

It’s a practical starting point to improve how your brand shows up straight

away.

Not theory. Just what actually works.

Covers:

• How to stop posting randomly

FREE

Step 2 -- Get clear

Visual Clarity Review 

 

If your brand feels inconsistent but you can’t quite explain why 

-this is where you start.

 

You get a written review of how your brand is currently showing up.

What’s working.
What’s not.

What to change.

Includes:

• Clear keep / refine / remove guidance
• Colour and tone alignment
• Layout and Instagram direction

This is about tightening, not redesigning.

£75 Tenants
£120 External

Case Study: How we took Melts & More from visual noise to a defined, premium brand system

Step 3 -- Define it properly

Brand Direction Document 

 

Once you know what needs fixing, this gives you a clear system to follow.

It takes your existing brand and turns it into something consistent and usable.

 

Includes:

• Your exact colour system

• Font pairings
• Logo usage rules
• Visual tone direction
• How your content should look going forward

This is the document you refer back to.
Or hand to someone else so they don’t guess.

£180 Tenants
£250 External

Website Bolt On - (tenants only)​

​   

Once your brand is clear, it needs somewhere consistent to live.

For some tenants, that’s the missing piece.

​   

One Page Site

​  

Best for: wayfinding, simple presence, linking from social

​  

• Single scrolling page
• Key info + contact
• Mobile optimised

​ 

Multi Page Site (1–3 pages)

​  

Best for: services, shops, artists

​  

• Structured pages 
• Built in Wix
• Mobile optimised
• Basic SEO setup

£200

£350

Step 4 -- Grow it

Meta Ads Setup 

This is where visibility turns into actual enquiries.

Includes:

• Audience targeting
• Campaign setup
• 1–2 ad creatives
• Copy and budget guidance

Previous results:

• 3–7p per lead on broader campaigns
• 71p per lead with a niche high ticket CHC campaign targeting a specialist audience

                

(Results vary, but it shows what’s possible with the right setup.)

£200p/m Tenants
£350p/m External

Why this exists

 

Running a business means doing everything.

Most people don’t have time to sit back and structure their brand properly.

So things get built as they go.

That works for a while.

Then it starts to feel messy.

This is just about fixing that.

Where this fits

 

This isn’t an agency.
It’s not ongoing.
It’s not complicated.

It’s a set of tools to help you:

• Look more consistent
• Be more recognisable
• Feel more confident in what you’re putting out

Heart of Kettering's Cultural Quarter

ChatGPT Image Feb 17, 2026, 06_23_09 PM.png

BUILT FOR INDEPENDENT BUSINESS

A town-centre courtyard designed around independents — not chains.

​• Flexible unit sizes


• Transparent lease structures


• Direct landlord support


• Opportunities for collaboration and events

instagra,.png
Whatsapp.png
Facebook.png
The Yards 2022.png
THE YARDS
10 MARKET STREET
KETTERING
NN16 0AH
UK
bottom of page